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		Planned social change and the diffusion of innovation - Vol. 1 by Moorman, Christine [Editor] \| Bagozzi, Richard P [Contributor] \| Andreasen, Alan R [Contributor] \| Kotler, Philip [Contributor] \| Vertinsky, Ilan [Contributor] \| Lin, Nan [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Gerald Zaltman ; Vol. 1Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MOO. Place hold Log in to add tags Add to cart (remove)
		Zaltman metaphor elicitation technique - Vol. 2 by Coulter, Robin A [Editor] \| Alladi Venkatesh [Contributor] \| Hirschman, Elizabeth C [Contributor] \| Olsan, Jerry [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Gerald Zaltman ; Vol. 2Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 COU. Place hold Log in to add tags Add to cart (remove)
		Consumer behavior research - Vol. 3 by Wallendorf, Melanie [Editor] \| Barabba, Vince [Contributor] \| Johnston, Wesley J [Contributor] \| LaTour, Kathryn Braun [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Gerald Zaltman ; Vol. 3Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WAL. Place hold Log in to add tags Add to cart (remove)
		Marketing management - Vol. 4 by Wathieu, Luc [Editor] \| MacInnis, Deborah J [Contributor] \| Smith, Daniel C [Contributor] \| Pinson, Christian [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Gerald Zaltman ; Vol. 4Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WAT. Place hold Log in to add tags Add to cart (remove)
		Marketing theory - Vol. 5 by Yadav, Manjit S [Editor] \| Kohli, Ajay K [Contributor] \| Deshpande, Rohit [Contributor] \| Jaworski, Bernard J [Contributor] \| Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Gerald Zaltman ; Vol. 5Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 YAD. Place hold Log in to add tags Add to cart (remove)

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