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Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke K. de.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 MOO.

Winning hearts and minds : transactional analysis simplified

by Mitra, Indranil | Hay, Julie | [Forwarder].

Material type: Text Text Publication details: New Delhi: Sage publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 616.89 MIT.

Your life is your message : discovering the core of transformational leadership

by Blair, Nancy Stanford | Behar, howard | Gesner, Mark L | [Forwarder].

Material type: Text Text Publication details: New Delhi: Sage publications India Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (1) . Items available for reference: Presidency University Library Access Restricted (1) . Location(s): Humanities Call number: 303.34 BLA.

Very short, fairly interesting and reasonably cheap book about management

by Cunliffe, Ann L.

Series: Very Short, Fairly Interesting and Cheap BooksEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage publications India Pvt. Ltd, 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658 CUN.

Very short, fairly interesting and reasonably cheap book about coaching and mentoring

by Garvey, Bob.

Series: Very Short, Fairly Interesting and Cheap BooksMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage publications India Pvt. Ltd, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.3124 GAR.

Public relations in India : new tasks and responsibilities

by Vilanilam, J. V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage publications India Pvt. Ltd, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.20954 VIL.

Human resource development

by Mcguire, David.

Edition: 2nd ed.Material type: Text Text Publication details: London SAGE 2014Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.301 MCG.

Organizational leadership

by Bratton, John [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.4092 BRA.

Research methods for managers

by Gill, John | Clark, Murray | Johnson, Phil.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.57 GIL.

Encyclopedia of new venture management

by Marvel, Matthew R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.1103 MAR.

Business of innovation

by Mitra, Jay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications Ltd, 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.514 MIT.

International human resource management

by Harzing, Anne-Wil | Pinnington, Ashly H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications Ltd, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.3 HAR.

Hands-on social marketing : a step-by-step guide to designing change for good

by Weinreich, Nedra Kline.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 WEI.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by Bearden, William O [Editor] | Haws, Kelly L [Editor] | Netemeyer, Richard G [Editor].

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California: SAGE Publications, Inc, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83 BEA.

Critical introduction to coaching and mentoring : debates, dialogues and discourses

by Gray, David E | Garvey, Bob | Lane, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications Ltd, 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.3124 GRA.

Sage handbook of leadership

by Bryman, Alan [Editor] | Grint, Keith [Editor] | Uhl-Bien, Mary [Editor] | Collinson, David [Editor] | Jackson, Brad [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications Ltd, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.4092 BRY.

Advertising and public relations research

by Donald W. Jugenheimer | Jerry Hudson | Larry D. Kelley | Samuel Bradley.

Edition: 2nd ed.Material type: Text Text Publication details: New york: ; Taylor & Francis Group, ; 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.072 JUG.

Start with why : how great leaders inspire everyone to take action

by Sinek, Simon.

Material type: Text Text Publication details: London : Penguin Random House UK., 2009Availability: Items available for loan: Presidency University Library (2) . Not available: Checked out (1). Location(s): Management Call number: 658.4092 SIN.

Building your online store with WordPress and WooCommerce : learn to leverage the critical role e-commerce plays in today's competitive marketplace

by Sims, Lisa.

Material type: Text Text Publication details: New York: Apress , 2023Availability: Items available for loan: Presidency University Library (3) . Location(s): Management Call number: 658.84 SIM.

Digital marketing excellence planning, optimizing and integrating online marketing

by Chaffey, Dave | Smith, P. R.

Edition: 6th ed.Material type: Text Text Publication details: New York : Routledge., 2023Availability: Items available for loan: Presidency University Library (3) . Location(s): Commerce Call number: 658.872 CHA.

Strategic talent management : contemporary issues in international context

by Sparrow, Paul [Editor] | Scullion, Hugh [Editor] | Tarique, Ibraiz [Editor].

Material type: Text Text Publication details: London Cambridge University Press 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.314 SPA.

Information technology for management : driving digital transformation to increase local and global performance, growth and sustainability

by Turban, Efraim [Contributor] | O.P. Wali | Pollard, Carol [Adapter] | Wood, Gregory R [Contributor].

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Wiley India Pvt Ltd., 2022Availability: Items available for loan: Presidency University Library (1) . Not available: Checked out (1). Location(s): Management Call number: 658.4038 TUR.

Uncommon service : how to win by putting customers at the core of your business

by Frei, Frances | Morriss, Anne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts: Harvard Business Review Press, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 FRE.

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