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Sales and distribution management : decisions, strategies, and cases by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P | Puri, Sandeep. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (6) . Location(s): Management Call number: 658.81 STI.
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Sales management : decisions, strategies, and cases by Still, Richard R | Cundiff, Edward W | Govoni, Norman A. P. Edition: 5th ed.Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2014Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.81 STI.
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Marketing strategy : text and cases by Ferrell, O. C | Hartline, Michael D. Edition: 6th ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Cengage Learning India Pvt. Ltd, 2016Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 FER.
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Advertising and integrated marketing communications by Shah, Kruti. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SHA.
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Principles of marketing by Kotler, Philip | Armstrong, Gary. Edition: 15th ed.Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2016Availability: Items available for loan: Presidency University Library (6) . Location(s): Management Call number: 658.802 KOT.
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Sustainable marketing by Martin, Diane | Schouten, John. Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.802 MAR.
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Research for marketing decisions by Green, Paul E | Tull, Donald S | Albaum, Gerald. Edition: 5th ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: PHI Learning Pvt. Ltd., 2014Availability: Items available for loan: Presidency University Library (4) . Items available for reference: Presidency University Library Access Restricted (1) . Location(s): Management Call number: 658.83 GRE.
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Principles of marketing by Pride, William M | Ferrel, O. C. Edition: 18th ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Cengage Learning India Private Limited, 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 PRI.
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Principles of marketing by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y. Edition: 17th ed.Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.802 KOT.
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Marketing management : an Indian perspective by Vijay Prakash Anand. Edition: 2nd ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Biztantra Publisher, 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 VIJ.
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Managing marketing : a concise approach by Capon, Noel | Singh, Siddharth Shekhar. Material type: Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 CAP.
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Managing marketing : an applied approach by Capon, Noel | Singh, Siddharth Shekhar. Material type: Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2014Availability: Items available for loan: Presidency University Library (3) . Location(s): Management Call number: 658.8 CAP.
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Global marketing management by Keegan, Warren J | Dutta, Gautam | Elyse Arnow Brill. Edition: 8th ed.Material type: Text Publication details: Noida: Pearson India Education Services, 2017Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.84 KEE.
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Marketing management and strategy - Vol. 7 by Rajan Varadarajan [Editor] | Clark, Terry [Contributor] | Key, Martin [Contributor] | Morgan, Neil A [Contributor] | Noble, Charles H [Contributor] | Peterson, Mark [Contributor] | Sheth, Jagdish N [Series Editor] | Vorhies, Douglas W [Contributor] | White, J. Chris [Contributor]. Series: Legends in Marketing - Shelby D. Hunt ; Vol. 1-10Material type: Text; Format:
print
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Not fiction
Publication details: London: Sage Publications Ltd. , 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAJ.
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Processing of price information - Vol. 1 by Ofir, Chezy [Editor] | Morwitz, Vicki G [Contributor] | Sharma, Eesha [Contributor] | Winer, Russel S [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 1Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 OFI.
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Comparative price advertising - Vol. 2 by Bitta, Albert J. Della [Editor] | Blair, Edward A [Contributor] | Compeau, Larry D [Contributor] | Ram Krishnan [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 2Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 BIT.
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Price-quality-value relationship - Vol. 3 by Grewal, Dhruv [Editor] | Roggeveen, Anne L [Editor] | Rao, Akshay R [Contributor] | Urbany, Joel E [Contributor] | Zeinthaml, Valarie A [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 3Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 GRE.
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Price fairness - Vol. 4 by Xia, Lan [Editor] | Bolton, Lisa E [Contributor] | Campbell, Margaret C [Contributor] | Maxwell, Sarah [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 4Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 XIA.
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Research in consumer behavior - Vol. 5 by Kukar-Kinney, Monika [Editor] | Ridgway, Nancy M [Editor] | Beatty, Sharon E [Contributor] | Hirschman, Elizabeth C [Contributor] | Madhu Viswanathan [Contributor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 5Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KUK.
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Models, theory, and methods - Vol. 6 by Mazumdar, Tridib [Editor] | Raj, S. P [Contributor] | Winer, Russell S [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 6Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAZ.
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Pricing management and practice - Vol. 7 by Yadav, Manjith S [Editor] | Bolton, Ruth N [Contributor] | Guiltinan, Joseph P [Contributor] | Smith, Gerald [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 7Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 YAD.
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Consumer behavior : building marketing strategy by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerji, Amit. Edition: 14th ed.Material type: Text Publication details: Chennai : Mcgrawhill, 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8342 MOT.
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