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Marketing channels : a management view by Rosenbloom, Bert. Edition: 8th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Cengage Learning India Pvt. Ltd., 2016Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.87 ROS.
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Advertising and promotion : an integrated marketing communications perspective by Belch, George E | Belch, Michael A | Purani, Keyoor. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2016Availability: Items available for loan: Presidency University Library (5) . Items available for reference: Presidency University Library Access Restricted (10) . Location(s): Management Call number: 659.1 BEL.
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Advertising, brands and consumer behaviour : the Indian context by Ramesh Kumar, S | Anup Krishnamurthy. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 RAM.
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Global marketing by Dutta, Gautam. Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.84 DUT.
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Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 CLO.
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Advertising, selling and promotion by Narang, Ritu. Material type: Text; Format:
print
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Not fiction
Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 NAR.
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Advertising and IMC : principles and practice by Moriarty, Sandra | Mitchell, Nancy | Wells, William | Wood, Charles | Wells, William. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 MOR.
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Marketing communications by Egan, John. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: SAGE Publications Ltd, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 EGA.
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Planning local economic development : theory and practice by Leigh, Nancey Green | Blakely, Edward J. Edition: 6th ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Economics Call number: 307.1 LEI.
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Ad'apting to markets : repackaging commercials in Indian languages by Sunitha Srinivas C. Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.10954 SUN.
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Marketing communications by Egan, John. Edition: 3rd ed.Material type: Text; Format:
print
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Not fiction
Publication details: New Delhi: Sage Publications, 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 EGA.
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Advertising and promotion by Hackley, Christopher E | Hackley, Rungpaka Amy. Edition: 5th ed.Material type: Text; Format:
print
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Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 HAC.
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Taxmann's principles of marketing by Sharma, Kavita | Aggarwal, Swati | Taxmann Publishing (P.) Ltd [Corporate Author]. Edition: 2nd ed.Material type: Text Publication details: New Delhi: Taxmann Publishing (P.) Ltd., 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 SHA.
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Becoming a sales representative : the complete guide by Finnley,Alfredo. Material type: Text Publication details: New Yark: States Academic Press, 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.85 FIN.
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Consumer behavior and promotion management by Gill, Stewart. Material type: Text Publication details: London : Ed Tech Press., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1019 GIL.
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Consumer behavior and advertising management by Acevedo, Conner. Material type: Text Publication details: London : Ed Tech Press., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1019 ACE.
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21st century consumers : a behavioural perspective by Ganesh Babu, M [Editor] | Panchanatham, N [Editor] | Vani, G [Editor]. Edition: 2nd ed.Material type: Text Publication details: New Delhi: Global Vision Publishing House 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8342 GAN.
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Tourism marketing by Krishnamurthy, Lalitha | Jebasingh, D.Raja [Contributor] | Rajasekar, Arockia [Contributor]. Edition: 1st ed.Material type: Text; Format:
print
Publication details: New Delhi : Dps publishing house, 2020Availability: Items available for loan: Presidency University Library (2) . Location(s): SOM Call number: 658.8 KRI.
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How not to get promoted by Kumler, Emily. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Harpercollins publishers, 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): MBK Call number: 650.14 KUM.
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