Results
|
|
|
Advertising management by Batra, Rajeev | Aaker, David A | Myers, John G. Edition: 5th ed.Material type:  Text Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (7) . Location(s): Management Call number: 659.1 BAT.
|
|
|
|
|
|
|
|
Advertising and integrated marketing communications by Shah, Kruti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SHA.
|
|
|
|
Advertising and promotion : an integrated marketing communications perspective by Belch, George E | Belch, Michael A | Purani, Keyoor. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd., 2016Availability: Items available for loan: Presidency University Library (5) . Items available for reference: Presidency University Library Access Restricted (10) . Location(s): Management Call number: 659.1 BEL.
|
|
|
|
|
|
|
|
Marketing channel management : a customer-centric approach by Pingali Venugopal. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Response, 2012Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658.84 PIN.
|
|
|
|
Advertising, brands and consumer behaviour : the Indian context by Ramesh Kumar, S | Anup Krishnamurthy. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 RAM.
|
|
|
|
Inbound marketing for dummies by Miller, Scott Anderson. Material type: Text Publication details: New Delhi: Wiley India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.8 MIL.
|
|
|
|
|
|
|
|
Advertising by Jefkins, Frank | Yadin, Daniel [Editor]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2006Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 JEF.
|
|
|
|
Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 CLO.
|
|
|
|
Integrated marketing communication : pentacom by Malaval, Philippe | Abbo, Marie-Helene | Muneesh Kumar | Decaudin, Jean-Marc | Tripathi, Abhishek [Contributor] | Benaroya, Christophe [Contributor] | Digout, Jacques [Contributor]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.852 MAL.
|
|
|
|
Advertising and IMC : principles and practice by Moriarty, Sandra | Mitchell, Nancy | Wells, William | Wood, Charles | Wells, William. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida: Pearson India Education Services, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 MOR.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Marketing communications by Egan, John. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: SAGE Publications Ltd, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 EGA.
|
|
|
|
Understanding India : cultural influences on Indian television commercials by Chattopadhyay, Rohitashya. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Media Studies and Journalism Call number: 659.14 CHA.
|
|
|
|
Troll proof branding in the age of doppelgangers by Sood, Gaurav. Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.827 SOO.
|
|
|
|
Using qualitative research in advertising : strategies, techniques, and applications by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1072 MOR.
|
|
|
|
Advertising and branding basics by SAGE Publications India Pvt. Ltd [Corporate Author]. Series: SAGE back to basicsMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SAG.
|
|
|
|
Ad'apting to markets : repackaging commercials in Indian languages by Sunitha Srinivas C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage publications India Pvt. Ltd, 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.10954 SUN.
|
|
|
|
Beauty paradigm : gender discourse in Indian advertising by Jethwaney, Jaishri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.1082 JET.
|
|
|
|
Public communication campaigns by Rice, Ronald E [Editor] | Atkin, Charles K [Editor]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659 RIC.
|
|
|
|
Social media marketing by Tuten, Tracy L. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 TUT.
|
|
|
|
Social media marketing by Tuten, Tracy L | Solomon, Michael R. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 TUT.
|
|
|
|
Controversies in contemporary advertising by Sheehan, Kim Bartel. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SHE.
|
|
|
|
Global marketing and advertising : understanding cultural paradoxes by Mooij, Marieke de. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Sage Publications, 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.802 MOO.
|
|
|
|
Marketing and consumer research in the public interest by Hill, Ronald Paul [Editor]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd., 1996Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.83028 HIL.
|
|
|
|
Fourth P : advertising and personal selling - Vol. 4 by Hoyer, Wayne D [Editor] | Mick, David Glen [Contributor] | Sheth, Jagdish N [Series Editor] | Solomon, Michael R [Contributor]. Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 HOY.
|
|
|
|
Methods and measures : selected papers - Vol. 8 by Kuss, Alfred [Editor] | Heidig, Wibke [Contributor] | Mau, Gunnar [Contributor] | Mazursky, David [Contributor] | Sheth, Jagdish N | Silberer, Gunter [Contributor] | Tomczak, Torsten [Contributor] | Ullrich, Susanne Roth [Contributor]. Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 KUS.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Advertising and promotion by Hackley, Christopher E | Hackley, Rungpaka Amy. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd. 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 HAC.
|
|
|
|
Beauty paradigm : gender discourse in Indian advertising by Jethwaney, Jaishri. Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2022Availability: Items available for loan: Presidency University Library (1) . Location(s): Media Studies and Journalism Call number: 658.1082 JET.
|
|
|
|
Advertising effect : how to change behaviour by Ferrier, Adam | Fleming, Jennifer. Material type: Text Publication details: Oxford: Oxford University Press, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 FER.
|
|
|
|
Advertising and public relations research by Donald W. Jugenheimer | Jerry Hudson | Larry D. Kelley | Samuel Bradley. Edition: 2nd ed.Material type: Text Publication details: New york: ; Taylor & Francis Group, ; 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.072 JUG.
|
|
|
|
Digital marketing for dummies by Deiss, Ryan | Henneberry, Russ. Material type: Text Publication details: New Delhi Wiley 2023Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8720 DEI.
|
|
|
|
Advertising media planning : a brand management approach by Kelley, Larry D | Dobias, Lisa | Koranda, David E | Sheehan, Kim Bartel. Edition: 5th ed.Material type: Text Publication details: New York: Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.111 KEL.
|
|
|
|
|
|
|
|
Advertising management by Batra, Rajeev | Aaker, David A | Myers, John G | Swaminathan , Freda. Edition: 5th ed.Material type: Text Publication details: New Delhi: Pearson, 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1 BAT.
|
|
|
|
Consumer behavior and promotion management by Gill, Stewart. Material type: Text Publication details: London : Ed Tech Press., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1019 GIL.
|
|
|
|
Consumer behavior and advertising management by Acevedo, Conner. Material type: Text Publication details: London : Ed Tech Press., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1019 ACE.
|
|
|
|
Pitch for love by Kompella, Kartik. Material type: Text Publication details: Noida Harper Collins Publishers 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Humanities Call number: 823.92 KOM.
|
|
|
|
Marketing and advertising management by Singh, Kaushiki. Material type: Text Publication details: New Delhi DPS Publishing 2017Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 659.1 SIN.
|
|
|
|
|
|
|
|
Advertising management : includes sales promotion by Jethwaney, Jaishri | Jain, Shruti. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Oxford University Press, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 JET.
|
|
|
|
|
|
|
|
|
|
|
|
Affiliate program management : an hour a day by Prussako , Evginii Geno. Material type: Text; Format:
print
Publication details: New Delhi : Wiley, 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.872 PRU.
|
|
|
|
Apparel merchandising by Rathinamoorthy, R | Surjit, R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: Woodhead Publishing India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Design Call number: 746.9206 RAT.
|
